Blue Cross and Blue Shield of North Carolina (Blue Cross NC) launched the first phase of a statewide, transformational commitment to improving youth mental well-being, resiliency and connectivity. The initial phase begins with comprehensive enhancements to the company’s mental health offerings, targeting improvements in support services and access to care across all 100 North Carolina counties.
This foundational step is the beginning of an ongoing, multi-year effort that comes in response to insights gained from the Extra Miles Tour, a statewide listening tour completed in 2023. Throughout the tour, company leaders heard firsthand about widespread feelings of lacking purpose, social isolation and loneliness among young North Carolinians – underscoring the pressing and urgent need to improve the well-being and connectivity of youth across the state. Community leaders are stepping in to fill the gaps, but more work is needed to accelerate and elevate their work.
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