A long time favorite of children and adults is saying adios.  Citing “an unprecedented spike in demand across our portfolio,” Klondike parent company Unilever announced this week that it’s killing the Choco Taco to focus on keeping its other ice cream products in stock.

The internet predictably cried a chocolate river for its favorite ice cream taco—even if most people haven’t actually eaten one in 30 years. So how did this confectionary masterpiece come to be? The Choco Taco was created in 1983 by Alan Drazen, a Philly-based former Good Humor truck driver. He explained to Eater why the taco is the superior shape for a cone:

  • “When you eat a sugar cone, you generally eat the nuts, chocolate, and ice cream on the top, and then when you get to the cone, you’re eating ice cream and cone. With the Choco Taco you’re getting the ice cream, cone, nuts, and chocolate with just about every bite.”

Some celeb fans agree: Tech entrepreneur and Reddit co-founder Alexis Ohanian tweeted at Unilever that he’d like to buy the rights to the Choco Taco to “keep it from melting away.” Connecticut Senator Chris Murphy (facetiously) pledged to introduce legislation that would allow Choco Taco production to continue.

In response to the outpouring of feels, Klondike said, “We’re working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years.”

From Morning Brew 07/27/22