For the first time, hearing aids are available for purchase over the counter at retailers across the United States.

Adults with mild-to-moderate hearing loss can now purchase hearing aids at a store or online without a prescription, medical exam or audiologist fitting–and at savings much more significant than before this historic ruling was issued.

The FDA estimates the new rule could lower average costs for hearing aids by as much as $3,000 per pair, the White House said. Consumers are expected to save about $1,400 per individual hearing aid, or over $2,800 per pair.

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