Good. Better. Vest. Famed outdoor apparel company makes huge move to fight climate change

In a surprise move, Patagonia founder Yvon Chouinard announced he is giving away the multibillion-dollar business to help fight climate change.

The Wall Street Journal reports Chouinard and his family have transferred ownership of Patagonia to a trust and a nonprofit organization, saying Wednesday, titled “Earth is now our only shareholder.”

The company is famous for jackets, shorts and plaid shirts.  Fleece vests are one of it’s biggest sellers and have a cult following all of their own.   Patagonia had annual revenue of $1 billion from 2017 to 2020.

Patagonia will remain a for-profit business under the new arrangement.

The full WSJ story is available by clicking here.